Tim gRANTER
FOUNDER & MANAGING DIRECTOR
Tim Granter is the Founder and Managing Director of Primer, a private advisory firm focused on supercharging omnichannel beauty brands and retail technology. He is a trusted advisor, a proven steward of brands and capital, with an unmatched curiosity for the consumer.
As a former operator, advisor and Chief Marketing & Commercial Officer, Tim brings over 16 years of insights and leadership across beauty corporates, venture funds, startups and growth labs. He has been in the trenches alongside founders, creative directors and C-suite driving value, to scaling business across multiple channels and all global markets.
Prior to starting Primer, Tim led $4B of global brands, corporate growth, high-performing teams, and market expansion at L’Oreal and Coty, where he directed +50 industry-leading brands and blockbuster launches into over 70 countries. He played a leading role in driving +$1B topline revenue and +$300M profitability, winning market share, category leadership, driving consumer-centric innovation, M&A integration, and securing highly coveted licensing deals. Select brands:
GIORGIO ARMANI | KIEHLS | URBAN DECAY | CALVIN KLEIN | GUCCI | BURBERRY | TIFFANY | MARC JACOBS | CHLOE | MAISON MARGIELA | BOTTEGA VENETA | BALENCIAGA | MIU MIU | KERASTASE | L’OREAL | COVERGIRL
Tim understands the ecosystem intimately and specializes in scaling global brands with deep expertise in facilitating complex negotiations whilst maximizing positive outcomes for their customers, vendors and investors.